About us

West Seventy Nine - a Swimwear and Resort wear collection, where boho meets poolside chic, offering unique beach to bar silhouettes. 

The brand is Ibiza meets Miami – it’s glamorous, but with a boho twist. Drapey fabrics that move beautifully, strong prints combined with plains, embellished details and highlights of hand crochet elements.

The collection has been lovingly curated with Italian fabrics and exclusive European trims and hard wear. Each silhouette has been created to flatter, and answer today’s contemporary ladies beachwear and holiday needs. Founder Nicky Clayton spent so much time searching for the perfect items for her holiday wardrobe, that she decided to create West Seventy Nine – a brand that offered just that!

This holiday capsule has a strong focus on beachwear – offering the essential mix and match bikinis – bandeau, triangle, full coverage or cheeky briefs in prints and plains to compliment every holiday experience. Layering in the Resort wear pieces, inspired by RTW silhouettes and transitioning from beachwear into daywear.

This is West Seventy Nine’s launch season, and is delighted to boast 6 international stockists for SS16.  

Nicky Clayton has over 17 years experience in the Intimate apparel industry. Her roles in buying, product development for Harrods, Rigby and Peller and House of Fraser – bring that wealth of knowledge to West Seventy Nine, combining her experience from both the Luxury and mass market sectors – to give a luxury product at a accessible price point.

Her previous role as Creative Director at Rigby & Peller mean that fit is close to her heart, and each silhouette has been fit perfected! With that passion in mind, for SS17 cup sizes are coming to West Seventy Nine. A personal mission to ensure that sophisticated and luxurious silhouettes are available to all!